Marketing Strategist focused on building scalable growth systems

Embassy Landscape Group
Marketing efforts lacked visibility, making it difficult to measure performance or understand where new business originated.
Create a scalable lead tracking and reporting framework aligning marketing, sales, and operations.
- Developed standardized lead tracking systems
- Built SOPs for cross-team data entry
- Created workflows for lead assignment and accountability
- Identified CRM gaps and future operational needs
- Established visibility into lead sources
- Enabled leadership ROI evaluation
- Built foundation for scalable CRM adoption

Digital Experience

Partnered with leadership and an external agency to refine website strategy, improve usability, and better align the digital experience with business objectives.

Embassy Landscape Group
The website lacked intuitive navigation, clear service positioning, and an effective presentation of portfolio work.
Collaborated with executives and agency partners to guide website restructuring, user experience improvements, and messaging strategy.
- Identified user behavior patterns and key conversion paths
- Prioritized portfolio visibility and service clarity
- Helped define content hierarchy and messaging direction
- Advocated for mobile optimization and improved load performance
- Supported SEO alignment with target commercial audiences
- Improved navigation clarity and user experience
- Strengthened positioning across residential and commercial markets
- Created a more intuitive and engaging digital presence

Events & Partnerships

Developed relationship-driven event strategies designed to generate qualified leads, strengthen industry partnerships, and position the brand as a trusted long-term resource.

Embassy Landscape Group
The company needed more meaningful ways to engage property managers, HOAs, and industry partners outside of traditional sales outreach.
Led the planning, strategy, messaging, and execution of event marketing initiatives in collaboration with leadership, vendors, and internal teams.
- Positioned events as education-first, relationship-driven experiences
- Designed RSVP systems using QR codes and custom landing concepts
- Developed event signage, messaging, and promotional materials
- Coordinated logistics and execution across internal teams and external partners
- Focused on creating low-pressure environments that encouraged meaningful conversations
- Increased attendance and engagement across networking events
- Strengthened relationships with property managers and HOA communities
- Supported lead generation through follow-up systems and event workflows
- Created a repeatable event model aligned with long-term business development

Case Studies